WHY VEHICLE WRAPS!
Because driving your marketing with a vehicle wrap works! First, let us say what a wise decision you’ve made to consider marketing with your vehicle. Many of our customers boast 50% or more of their business comes from vehicle graphics. And of course, we get quite a few calls from our own car wraps! Up to 600 impressions per mile. The numbers make sense. Vehicle wraps are the most cost-effective advertising medium. Your mobile billboard goes anywhere you want it to be. Traffic now a source of business rather than head ache. (OK, so we can’t do anything about the headache, but maybe the leads will at least make you feel better)! Gas expense doubles as marketing budget. Now you can get rid of that outdated Yellow Pages ad. (most of our clients do, and more than pay for their wrap!) Your advertising campaign is now located on a depreciable asset. The audience for vehicle wraps is INCREASING … while most media are seeing their audiences DECREASE. Your vehicles now pull a double shift. With vehicle wraps, you can advertise WHILE actually doing the real work of your company!
WRAP PRICING MORE BANG FOR YOUR BUCK?
One of the most important considerations for a potential vehicle wrap owner is: how much does a vehicle wrap cost? There are many variables that go into the creation of a vehicle wrap. This page will describe how we determine the price of our wraps and graphics, as well as provide you with a range of vehicle wrap costs.
The cost of a vehicle wrap is dependent on the following variables:
Vehicle wrap prices are primarily based on the amount of square footage of material needed to wrap a vehicle. Because of this, a larger vehicle like a cargo van or a box truck will cost more than something smaller, like a compact car. This is also the reason that full vehicle wraps are more expensive than partial wraps.
Some vehicles are more physically complex and detailed than others, which means that our installers will require extra time to make sure that your wrap is properly installed. A vehicle that is particularly curvy, like a Volkswagen Beetle, will take more time than a vehicle that is made up of simple flat surfaces, like a box truck or trailer.
There are many different kinds of vinyl wrap material on the market, and the quality of your wrap material will affect the over all cost. Nearly all of our wraps are done using premium 3M materials, but if your wrap requires something different, such as a temporary vinyl, the price of your wrap may be effected.
An important consideration for your vehicle wrap is whether or not you will be covering the windows and roof of your vehicle. Leaving your windows and roof blank will cut down on the available space for your vehicle graphics, but it can also reduce the square footage of material used and cut costs.
WHAT'S A VEHICLE WRAP
A vehicle wrap may be described as a vinyl ‘sticker’ being wrapped around the entire surface of an object. Wrap, loosely, applies to van wraps, car wraps, bus wraps, fleet vehicle branding, etc. Partial wrap implies only a portion of the vehicle surface is covered. If you’re curious, non-traditional wraps, such as window wraps, door wraps or floor wraps, simply means the ‘sticker’ has been applied to another surface.
Most companies charge based on the square foot of the vehicle. You may be surcharged for additional curvature on some vehicles, like a Smartcar or Motorcycle. These intricate wraps require a greater attention to detail and take longer to install.
We recommend a certified installer or someone who has trained under a pro for at least a year or two. While certification isn’t always necessary, but expereience is! Door handles, bumpers and grills can be very difficult, and they need to be completed by someone who knows how to handle the fickle nature of vinyl. Often, doctoring a wrap is far more costly than having it done right the first time.
WHAT TO LOOK FOR
Be sure they are using premium wrap materials. If you aren’t sure, ask. They should guarantee their installation for at least a year. The installer should be experienced. Preferably, they offer indoor installations in a temperature controlled facility. If a price seems too good to be true, it probably is.
Absolutely! Any professional can remove your wrap. If you know it will be temporary, ask ahead of time. Special formulas can be used to make the wrap easier to remove. Regardless, we recommend a pro because the wrap material is backed with an aggressive adhesive that requires specific products to remove it. A poorly removed wrap can leave streaks of glue or marks on the paint where overzealous scrapers were used.
Yes. You may want to be sure the length of the lease makes the investment worthwhile. However, wrap material protects the paint from wear and tear. If you are choosing just lettering, be careful of ghosting (the shadows left behind when vinyl is removed.)
Imagine a stretchy gift wrap that adheres to a surface very well when heated. While sign industry professionals use the term ‘vinyl’ for most substrates, wrap material is a premium material that can be easily manipulated as necessary. It is designed to accommodate the curves of the vehicle.
While we can’t measure the exact dollar amount you’ll earn from a wrap, you can expect to generate 30 – 70K impressions daily. Your name recognition is expected to be more than 15x greater. To produce the same advertising effects as a $3,500 wrap, you would need to spend $130,000. Since 91% of people surveyed notice vehicle graphics, there’s no telling the exact lead generation you can expect your wrap to produce for you.
DESIGNING VEHICLE WRAPS
Arguably, the most important aspect of a vehicle is the design. Simply, if a vehicle wrap design is not well suited to your brand, product and company image, it will not produce the result you intended. While fleet branding wrap design is certainly based on consistency among the fleet, the design itself is the single most significant element of the project. CHOOSING THE RIGHT DESIGNER!
As you continue your research to find the right vehicle wrap design team, you should consider the factors that most affect the final look of your wrapped vehicle. The most important thing to keep in mind while choosing a designer is picking someone with experience in vehicle wrap design. Your regular graphic designer might do great work, but if he or she hasn't had experience with the particular quirks of vehicle wrap design, your wrap might turn out beautiful on paper and awful on the actual car. Professional wrap designers know how to avoid mistakes like placing faces over door handles or cutting off important information. Just think of your favorite sports car. All those nooks, crannies and curves have to be taken into careful account when designing the right wrap for your fleet.
Most vehicle wrap designs are created using templates. There are templates available for most makes and models of vehicle, but if your vehicle is customized, let your designer stop by to take measurements so he or she can create their own template. Using a design template can help the designer with layout and give you a better idea of what the finished vehicle will look like. Most importantly, the template acts as a guideline for placement of the graphics. If you aren’t sure about where a graphical element should be placed, you can see it multiple ways before deciding.
Another thing to keep in mind about wrap design is to make sure that your graphics are created in a vector based program. Simply put, vector graphics allow designers to scale your design without losing clarity of the images. This means when we scale up your graphics for large format printing, they won't be blurry or distorted. While any vector based graphics program will do the job, at Silsby Media we prefer Adobe Illustrator & Photoshop.
LOOK & FEEL
When it comes to the actual design of your vehicle wrap, remember that your artwork needs to be read at a variety of speeds and distances. You want something that is easy to understand and visually pleasing whether your vehicle is parked or zipping down the highway.